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Zero To One Digital Marketing Guide - Step By Step Ultimate Guide

ZERO TO ONE Digital Marketing GUIDE




Are you want to be an expert Digital Marketer? well, who don't want to be, So Digital marketing encloses all promoting efforts that use a device or the web. 
Businesses leverage digital channels like search engines, social media, email marketing, and different websites to attach with current and prospective customers.


1. Content Marketing

2. Inbound Marketing

3. Pay Per Click (PPC)

4. Affiliate Marketing

5. Native Advertising

6. Marketing Automation

7. Social Media Marketing

8. Search Engine Optimization (SEO)


1 CONTENT MARKETING

This term denotes the meddling and publicity of content assets for the aim of generating whole awareness, traffic growth of a site, lead generation, or customers. 

The channels that may play a section in your content promoting strategies include:

i: Infographics:


 Sometimes, the readers want you to show something, not tell. Infographics are a form of visual content that helps website visitors visualize on a chart a concept you want to help them to learn. 

Infographics are one of the best factors in ZERO To One Digital Marketing Guide, and one of my best SEO hacks ever...


ii. Blog Post: 

Publishing or Writing a post or an article on the company's brand helps you to indicate your blog and also it will give you a high organic result and also help you in converting your visitors into customers for your sales.


iii. Ebooks and Guides: 

Guides and Ebooks and many long-forms of articles or posts help in giving more knowledge to your visitors and through this, you can take your visitors to the door of #Seller.

(Also you can increase your page views time period of your site), Using this tactic.

2 Inbound Marketing


Inbound marketing is a marketing design that is designed to draw visitors and undeveloped customers in, rather than outwardly pushing a brand i-e: HeadBeaTop, product or service onto prospects in the hope of generating leads or customers.

It includes;
PPC: Well, here we will talk about my mom, really, wait there? PPC is a paid tactic used for short terms by Google to promote any site for the provided phrase or keyword. Just like see it below,


ii.SEO {Search Engine Optimization}: 

SEO is a wastage of time with no benefits, and is not a part of the Digital Marketing Guide really?

No Wrong, SEO is the optimization of the website content and correct its structure for the reason of getting organic traffic from search engines like Google, Bing, Yahoo, and of course Yandex.


Having an optimized content or site data with a high-quality website for Search Engine Optimization, {SEO} make invulnerable to identify a blog or content by Google's Web Crawling Technology to index your site and have it for free of cost to people searching for.


SEO is a critical part of the Inbound Marketing Strategy because if you and your content can't be found on the web you can't run an online business. Without SEO your online business can't be run, remember that thing.



There are two basic types of SEO:

  • Off-Page SEO

PPC (Pay Per Click)

Pay Per Click (PPC) is a method of driving paid traffic to your site by paying the publisher(who promotes your content) any time when your ad is clicked on the promoter site.

One of the awesome and fine examples of PPC is Google Ads, which allow the users to promote their site or piece of content by paying ''per click'' of the links you are targeting.


Other main organizations that are promoting paid ads for their users are


Facebook ADs: Facebook is one of the main ads programs that are promoting webmasters for their target audiences.


It usually works on ''per view'' not like google ads which works on the ''per click'' idea. 

Facebook is also known as the biggest known social media platform like YouTube and Google.


''Do, What Makes You Happy'' By Zia Khattak
Instagram Ads:
Instagram, one of the most known Social Media platforms for connections between people and celebrities to join them with their customers or fans...

Instagram is one of the most popular networks out there in your space which boosts your content in a minute.


Linkedin Ads: Linkedin is awesome for your content promotion in many forms like videos, photos, text or even GIF.


Linkedin allows you to promote your content in any way that you want to promote with, it means that you have choices to do what you want to your content...


Bing Ads: Bing, OutClass, Bing will help you in promoting your site or article in a matchless way.


Bing is the best and reliable choice for webmasters or beginners to promote their content on their targeted keywords and one of the main search engines to know about if you want to be a good digital marketer...

 Affiliate Marketing:

This is presentation-based advertising where you get a commission from the promotion of someone's else content, services or products on your site or Mobile Apps.

Affiliate Marketing channel has the main three main types:



  • Promoting affiliate links from social media, like affiliate links from Facebook, Instagram, Pinterest, Twitter...
  • Hosting Video or Banner Ads on Youtube Partner Program.
  • Promoting someone's mobile apps on your website.

Affiliate Marketing is one of the favorites decisions of my life, affiliate, today is giving me my 70% of my revenue of my total earning. 
My suggestion to you is to start an affiliate site right now and learn about it because it is free of cost and is considered as the most valuable part of Zero To ONE Digital Marketing Guide.

The best part about affiliate marketing is that it doesn't need any experience. A beginner can start it easily.





The Top Digital Marketers like Neil, Sorav Jain, Ankur Aggarwal, etc are using the marketing strategy for their passive income, using this simple and easy strategy,

Neil Patel is earning more than $500,000 per month easily using this simple and awesome technique.



 Native Advertisement:

Native Advertisement is a pity party, really? No, Native Advertisement referred to like the advertisement that ultimately content-led and also featured as on another platform.

NativeAds or Buzz-Feeds are the perfect examples of native advertisements, where you can earn thousands of dollars a month.


Here is the Example:

Example of Native Advertisement
So what are thinking for, go and earn hundreds of bucks a day through Native Advertisements? 

NA is one of the most awesome strategies of Digital Marketing.

  • Marketing AutoMation :

Marketing Automation is one important device used to automate all your basic system operations. It's best examples are ChatBot, Email Listing, Live Webinars, etc...

I am also using the same tactic with my site to automate my many works like Post Scheduling, Email automation, etc.

Many Digital Marketing Departments or Companies can automate their repetitive work by Marketing Automation or they do it manually. Such examples are;

Email Newsletters:

Email Newsletters automation is not going to automate your emails to send it to your Email Subscribers. 

But it collects emails from all over your users through pop up ads, permission able ads or side ads, etc.

Through email automation, you can increase your traffic by 302% times in a single month. Here's How?
Neil Email

Social Media Scheduling;

SO Do You Want To Grow Your Bussiness on a Social Platform? Of course who not. Social Media post Scheduling is made easy if you want to promote content on a social media platform like Instagram, Facebook, Whatsapp, Pinterest, Linkedin, GitHub, etc...

There is a strategy in social media ways that need perfect times to post and need continuous posting. So what a digital marketer does? 

He automates the posting on many social media platforms from one place so that he has more time to focus on content strategy and promoting the content.

Lead Nurturing Flows;

Generating users or clicks and converting clicks into sales is way more complicated. 
So through Lead Nurturing Work Flows automate this by sending emails to the users after they complete certain criteria, like if they download or buy and open to read it.

Campaign Reporting & Tracking;

Marketing campaigns contain millions of people or users, email, phone calls, webpages or sites or more.

Marketing automation will help to sort out anything you are working on, I mean a campaign and also it will analyze and track all the records for you to save time. 


It is a little bit hard but quite simple.(don't worry)

Auto Customer Engagement;

Auto customer engagement is going to be easy these days just because of high-class tactics that are using by many Digital Marketing Organizations like BuzzBuilder Pro.


It works at various times but not at all because most of the plans of Auto Customer Engagement are paid and the free ones are just useless...

Social Media Marketing;

This Marketing strategy is quietly impressive, this practice will give more views (leads) means more traffic, a lot of your brand awareness in people present in the various social platforms.
Most beautiful platforms that social media marketing includes are;
  • Facebook
  • Instagram
  • Linkedin
  • Twitter
  • SnapChat
  • Pinterest
  • Github

Why Digital Marketing?

Your customers are on many platforms like social media and Google and Digital Marketing will help to reach out to them.

Digital Marketing is more than just a word, It is a capability, a strategy, a theme, a point to think or connection between you and your clients or customers...


Questions to Ask Before Hiring a 

Digital Marketing Firm

50.8% of the global population is already online. Roughly speaking, that’s about 4.3 billion internet users.
Without digital marketing, you’re missing out on a big chunk of your potential audience.
With a professional digital marketing firm on your side, you can reach out to this audience and start growing your business! But how do you choose the right one?
Here are five questions to ask when searching for the best marketing companies. 
Once you find your perfect match, you can start growing and beat out the competition!

  • What Previous Clients Have You Worked With?

First, test the agency’s experience. Have they worked with another company within your industry before? 
How did it go?
Find digital agencies that have experience with your industry. That way, you can skip the guesswork. 
They’ll already know what works.
Make sure the agency is equipped to handle your company’s specific needs, too.
Search for an agency that offers experience specific to your industry and needs.
Working with them will become a lot easier as a result. 

  • What Tactics Do You Use?

Some agencies are versatile and offer a long list of tactics. Others perfect the process for a single campaign. 
Ask if they offer a range of digital marketing services or specialize.
For example, Ignite Digital offers a number of services to help businesses grow.
You might need specific help, such as social media marketing or a new website.
When choosing a marketing firm, make sure their capabilities and expertise align with your marketing goals.

  • How Will You Help Me Achieve My Goals?

Marketers who plan their projects are 347% more likely to have a successful campaign.
Before you start working with an agency, make sure they have a plan and process in place.
You can also ask:
  • Who will become my point of contact?

  • Have You read Zero To One Digital Marketing Guide?
  • How often will we communicate?

  • What tools or software do you use?

  • How do you keep up with the latest trends?
Make sure the agency’s process provides everything you need before moving forward.

  • How Do You Measure Success?

What key performance indicators will the marketing firm look for? How will the plan change if those goals aren’t met?
Marketing requires a lot of analytics. Ask how the company will look at the data so you can understand it when a report comes in.

This is also a great time to inquire about how often they’ll update you about a campaign’s performance. 

  • How Much Do Your Services Cost?

Your marketing campaign won’t become a success unless you invest time and money. 
As you search for a marketing firm, make sure you determine their costs.
They might charge based on a project, monthly, or hourly basis. 
In some cases, the firm will offer you a package deal. Make sure to choose an agency that aligns with your budget and overall marketing goals.

Conclusion

When you team up with a digital marketing firm, you want to know they have your company’s best interests at heart. 
With these five questions, you can find the perfect match from hundreds of agencies. You will be lucky if your employee knows the perfect strategies and tactics to improve your business or site.

Top 6 Most Exciting Personalities in Digital Marketing


In today's world, you will see thousands of people standing out there with a lot of Digital Marketing Certificates (bullshit) in their hands, looking for jobs. 
But surely I am not talking about them, today we are showing the top 6 most exciting digital marketing personalities who gave many years to blogging and digital marketing to help out the world in knowing the reality of Digital Marketing...


List of Digital Marketers 2019 ;


  • Neil Patel:


Neil Patel is one of the best Digital Marketers out there in this blogging world. He is also honored as my teacher, I learned thousands of tips from him to improve my digital marketing strategy.

"Challenging Yourself With New And Difficult Tasks Will Make Your Other Tasks More Simpler" By: Neil Patel

From Zero To Millionaire


When Neil Patel started his blog with no visitors, he was just at a young age, then he started hard work with some smart work. And after a year or half, he started Black Hat SEO and rank many articles on Google, Bing, Yahoo, etc from which Neil earned thousands of dollars but got a penalty from Google after 6 or 7 months. And from then he started his own SEO customized site "NeilPatel.Com" on which he is giving free SEO features like:  

And That's the reason that he is now getting more than 6Million Page Views per month...

Neil has been awarded many times for his skills and tactics that he showed in every segment of life from Google, Forbes, Entrepreneurs, etc.


His Favourite Hosting Site is: SiteGround and BlueHost


If you want 2Million unique users per month with 6million page views so comment us below with "Yes" with your email address and we will send a free copy of Digital Marketing Full Guide to you in a while...


  • Brian Dean


The second personality in our list is Brian Dean the founder of Backlinko and the SEO Master of all time with great stuff and awesome experience...



Brian Dean starts his blog many months ago and what he found that he didn't get a ton of traffic over months but lately he knew that everything about SEO or content marketing is dependent on various factors, which is explained thoroughly in his content.


He always writes great content, which captures the eyes of the users and his article is enough to engage the audience. 
So what are you waiting for, go and check out Backlinko?

I recommend you to read out all the 75 articles of Brian Dean to gain valuable knowledge of Digital Marketing and many other issues, like SEO, High-Quality Backlinks, Skyscraper Technique, etc?



Chris Ducker:


Chris Ducker is known as the founder of Yourpreneur and also the head of Virtual Staff Finder



He started his awesome journey from 2010 of Digital Marketing when he was facing many issues in his life like he was not giving time to family and also worked for 10 hours a day or 6 days a week.


Then he started to struggle and smart work to achieve his goal and as a result, now he is giving more than 10 hours a day to his wife and three cute children and are financially stable.


If you have any question about this Digital Marketing, Feel Free To Ask in the comment below.

Cheers.








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