Real Estate Techniques That Changed My Life Forever - By Zia Khattak's PC

Lets Start A Real Estate Business Today to Get Millions Now...

Well, Today Real Estate Business has the most awesome, simple and professional market in the digital world.

Agents of real estate can rake in high commissions in a matter of weeks. 

Did you know the average earnings for a real estate agent in New York is $104K a year? 

But these high commissions come with wisdom and expertise. 

Navigating the real estate industry can be complex and overwhelming. Especially for buyers and sellers. 

That’s why both parties need knowledgable real estate professionals to guide them.

In this post, you’ll learn the steps to gaining this knowledge and how to begin building a profitable real estate business.

1. Know Your Neighborhoods

It’s no secret that real estate is a competitive industry. 
It’s unlikely you’ll be the only real estate agent in your area when you start your company.

To be successful, you need to assess your knowledge, experience, strengths, and weaknesses.

After doing a thorough examination, you can learn more about the area to position yourself better in the marketplace.

Here are some questions to consider:

• How fast are homes selling in each neighborhood?

• What is the mean of selling prices from block to block?

• Are sale prices close to asking prices?

• Are there any conditions in the neighborhood that is affecting the real estate market?

• Are some streets safer than others?

It’s important to familiarize yourself with the market where you intend to set up your real estate business. 

Having a handle on the market will put you ahead of the competition.

Stand Out Among the Competition

Your expertise will present you as an established professional. 

Knowing the cities, towns and surrounding neighborhoods where you’ll match buyers to sellers is key.

You must know a market analysis, accurate data for schools, crime rates and the reputation and characteristics of each neighborhood.

Mastering this knowledge will give you a leg up on the competition. And help buyers and sellers refer you to their friends and family.

Another important point for success is knowing your competition. Perform some research about how other real estate businesses approach selling in this market.

You can join online forums, join professional real estate groups, attend industry seminars and workshops or research real estate industry publications and news online.

2. Specialize in a Market Niche

Another way to make your real estate business stand out is to specialize in a niche market. A niche is an area of specialization. For example, would you prefer selling to investors, developers or target the residential market?

Or do you want to focus on a certain geographical area like the upper east side of

Manhattan? Maybe you want to specialize in selling coops or condominiums?

Does becoming the expert in short sales and foreclosures pique your interest? 

If not, maybe you want to narrow your interests to rental properties or retirement communities.

When you narrow your interests to a specific niche, you’ll have a better chance of success.

3. Get a Real Estate License

If you’ve never worked in real estate, you’ll need to obtain a real estate license to begin selling or renting properties as a licensed realtor.

Every state requires agents to be licensed. But before you take the real estate exam required in your state, you’ll need to enroll in a prelicensing real estate program.

The program will teach you the subject areas and the topics you’ll need to know for the exam and for operating a real estate business.

Here are some of the instructional content taught in real estate programs:

• Types of  property ownership
• Titles, deeds, and contracts
• Fair housing laws
• Fiduciary responsibilities
• How to work with financial lenders
• Real estate laws
• Federal laws

Keep in mind, rules, and regulations may vary from state to state, depending on the state where you will practice real estate.

• After you pass your licensing exam, you’ll need to submit a licensing application. The state where you reside may also require you to submit fingerprints and a background check.

• Once your application is approved, you will pay the licensing fees to become a licensed real estate agent. Then you may be hired by a real estate company or broker.

4. Write a Business Plan

Once you’re ready to open up a real estate business, you’ll need a business plan. A business plan is a document that outlines your goals for your entire business and how you will achieve them.

This document will detail how you plan to operate your business and accomplish each objective. In your business plan, be as specific as possible.

While your business plan doesn’t need to be 50 pages long, it does need to present an action plan with dates and milestones on how you’ll reach your goals.

5. Get a Business Insurance Policy

Many new business owners overlook the importance of protecting their real estate business with an insurance policy.

The insurance may cover your business for theft, fire, intellectual property litigation, property damage, and other coverages.

It’s essential to obtain insurance before you incur claims. This will protect your business in the event of a claim or accident.

When you’re advising a real estate client, they can sue you for professional malpractice. When you’re covered, it can be the difference in keeping your business running or having to close your doors.

6. Set Up an Attractive and Functional Website

A website can be a key moneymaker for your real estate business. 

It can attract people to your website and convert leads into paid customers.

To drive leads to your business and keep them, you’ll need a website that’s attractive, functional, easy to navigate with links that go to the right pages.

Your website should also be created with responsive design so it looks great on any device. 

You’d be surprised at how many real estate companies drive potential clients' ways because of basic real estate website mistakes.

Time to Start a Real Estate Business!

Now you know the steps to building a successful real estate business. Put them to use and before you know it, you’ll be on your way to high commissions!

88% of buyers purchase their home through a real estate agent or broker.

This 88% statistic proves that real estate professionals hold a lot of concentration on buyers. 

But with so many other real estate professionals out there, you’re under some serious competition.

How do you rise above the masses?

It’s time to go digital! Revamping your website, optimizing technology such as drone imaging and virtual reality, 

and utilizing SEO can make the biggest impact. If you would rather start small, blogging about real estate can entice an audience and draw some serious leads.

What do you write about? Start with these 8 real estate blog topics!

1. Neighborhood Profile

Let’s say someone is moving to your town and have no knowledge of the area. 

They’re looking for a neighborhood profile to ensure they’re moving to a safe area with close proximity to jobs, schools, and other essentials.

In addition, writing a neighborhood profile will boost your credibility and will establish you as a trustworthy figure in the local real estate market.

For example, is there an up and coming area that’s driving younger people and many jobs? 

Write an article about that neighborhood and why it’s a great place to live.

You can also rate the best neighborhoods in your area. Break each list down by categories; 

For example, rate the best neighborhoods for families, the best neighborhoods for college students, and so on.

2. Current Market Insights

Are you in a buyer’s or a seller’s market? 

This is the information your clients will like to know. Keep an updated blog about market insights.

You can also research other topics that relate to the market and home buying and selling process. 

For example, did you learn that mortgage interest rates are rising? Do some research and educate your clients so they know what to expect.

Market insights can also be more specific and nichey. 

For example, did you discover a high-priced area now sells more affordable housing? 

Be the first realtor to report this and get that commission!

3. The Best Places to Own a Business

Real estate blogging isn’t limited to residential real estate.

If you offer commercial real estate, reach out to your business owner clients. 

They will want an expert opinion on the best places to own a business and other information regarding buying commercial property.

If you cater to a wider market, you can report specific cities where business owners will thrive. 

If you stick to one specific area, focus on certain districts such as a downtown area.

You can also interview business owners and discover what they say. 

For example, a restaurant owner may state they receive a lot of customers or a store may state they’ve been getting better foot traffic after moving to a new location.

4. Best Jobs in the Area

While this topic doesn’t fall in line with real estate, your potential clients want to ensure there are jobs close by to where they’re moving. 

Do some research and speak to surrounding businesses about the hottest jobs in that neighborhood.

You can also report on specific markets. For example:

 if your clients prefer living in an area that’s close to a busy area, discover the local businesses that are within walking distance.

Or maybe you target clients who make good money but are still young. 

Discover businesses catering to tech, marketing, and other high-demand and well-paying jobs.

5. Home Seller Spotlight

Do you have a client who is selling an amazing home? Write a feature on their property!

Interview the seller and ask questions such as recent renovations or what they loved most about their home, and then emphasize those features in your article. 

Include information such as square footage, bedrooms/washrooms, and other useful information such as whether or not the house has a pool.

You can also offer additional insight that will help the buyer. 

For example, you and the seller can explain how they determined the buying price and if you’re willing to negotiate.

6. Listing Spotlights

Listing spotlights shouldn’t be limited to one home seller. Blog about all of your listings! But spice them up — don’t settle for a general “new listings” section.

Instead, find interesting categories. If you noticed more buyers are interested in condos, write a blog about the best condos on the market.

Let’s say you discovered amazing patios are the new feature that home buyers want. 

Make a list of the home listings with the best patios to interest these buyers.

7. Write a Guest Post

While this won’t go on your blog, writing a guest post is a great way to improve your blog’s SEO and gain backlinks.

Partner up with a website that isn’t a competitor. 

For example, find a local news website or a website that accepts guest blogs from local businesses. 

Write a blog about real estate or your business and include a link to your website and blog.

Your backlinks will be crawled by Google, helping improve your SEO ranking. 

The content you write will also benefit the publisher's website, helping their website rank too.

8. Real Estate Investing Philosophy and Advice

Do you target real estate investors? 

First, identify a target audience. Do you cater to beginner investors? Or do you attract experienced investors who are maybe going through a dry spell or want to improve their strategy?

From here, decide on the pieces of advice you want to share. For beginner investors, write blogs about finding the best properties to invest in or how to make connections with other real estate professionals.